Knowledge Base

Amazon Advertising Glossary

Clear, expert definitions of the metrics, platforms, and strategies that power Amazon advertising. Written by Headline's team, drawing on experience managing $250M+ in Amazon revenue across 12 global marketplaces.

What is ACOS on Amazon?

ACOS (Advertising Cost of Sale) measures the ratio of ad spend to ad revenue. Learn how to calculate ACOS, what a good ACOS is, and strategies to reduce it.

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What is Amazon DSP?

Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform for display, video, and audio ads on and off Amazon.

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