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Blog

Insights, strategies, and updates from our Amazon advertising experts

Decoding Amazon PPC Cannibalisation with Contribution Margin Data
InsightsJul 26, 2026

By Torsten Willms

Decoding Amazon PPC Cannibalisation with Contribution Margin Data

Learn how to spot and fix ad cannibalisation with contribution margin insights and smarter Amazon PPC management to lift profitability across campaigns.

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Amazon Xmas Shopping: Amazon Christmas Shopping 2026
InsightsJul 20, 2026

By Torsten Willms

Amazon Xmas Shopping: Amazon Christmas Shopping 2026

Amazon xmas shopping - Plan your 2026 Amazon Christmas shopping strategy for high ROI. Get timeline-driven checklists, inventory tips, PPC/DSP tactics, promos

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Amazon Predictive Analytics: Unlock Growth in 2026
InsightsJul 19, 2026

By Torsten Willms

Amazon Predictive Analytics: Unlock Growth in 2026

Unlock profitable growth with Amazon predictive analytics. Leverage Amazon's data to optimize PPC, DSP, & inventory for sustainable scale in 2026.

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Uncover Hidden Wasted Spend in Your Amazon PPC Data
InsightsJul 19, 2026

By Torsten Willms

Uncover Hidden Wasted Spend in Your Amazon PPC Data

Discover hidden ad waste and optimise performance with Amazon PPC management insights to lift ROAS using data-led analysis and better bidding choices.

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What Does Amazon Do with Returned Items?
InsightsJul 18, 2026

By Torsten Willms

What Does Amazon Do with Returned Items?

Uncover the secrets of Amazon returns. Learn what does amazon do with returned items, from restock to liquidation, and how brands can protect profits in 2026.

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YouTube Ad Specs 2026: The Complete Reference for Brands
InsightsJul 17, 2026

By Torsten Willms

YouTube Ad Specs 2026: The Complete Reference for Brands

Get all current YouTube ad specs in one place. This 2026 guide covers resolutions, durations, and file sizes for skippable, bumper, and non-skippable ads.

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Return on Inventory Formula: A Guide for Amazon Brands
InsightsJul 16, 2026

By Torsten Willms

Return on Inventory Formula: A Guide for Amazon Brands

Master the return on inventory formula (GMROI) to boost Amazon profitability. Learn to calculate, interpret, and improve this key metric beyond ACOS.

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What Is SMS Marketing? eCommerce Growth Strategies 2026
InsightsJul 15, 2026

By Torsten Willms

What Is SMS Marketing? eCommerce Growth Strategies 2026

Learn what is SMS marketing and how eCommerce brands boost sales, solve attribution, & scale beyond ACOS. This 2026 guide reveals how to drive real profit!

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Minimum Advertised Price: An Amazon Brand's Guide to Control
InsightsJul 14, 2026

By Torsten Willms

Minimum Advertised Price: An Amazon Brand's Guide to Control

Protect your brand on Amazon with a solid Minimum Advertised Price (MAP) policy. Learn enforcement, PPC strategy, and legal best practices for 2026.

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