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Blog

Insights, strategies, and updates from our Amazon advertising experts

Evaluating Amazon PPC Agencies by Contribution Margin Impact
InsightsSep 13, 2026

By Torsten Willms

Evaluating Amazon PPC Agencies by Contribution Margin Impact

Learn how to assess the best Amazon PPC agency by measuring contribution margin impact, improving efficiency and profitability for Amazon sellers.

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Amazon Search Query Performance: The 2026 Guide
InsightsSep 8, 2026

By Torsten Willms

Amazon Search Query Performance: The 2026 Guide

Learn how Amazon Search Query Performance works, what its metrics mean, and how to use it for smarter PPC, organic, and AMC strategy in 2026.

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Amazon Sponsored Products Optimization: Drive More Sales
InsightsSep 7, 2026

By Torsten Willms

Amazon Sponsored Products Optimization: Drive More Sales

Master Amazon Sponsored Products optimization with our 2026 guide. Boost sales using keyword strategy, bidding automation, negative keywords, and A/B tests.

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Video Ads for Ecommerce: Formats, Funnel Strategy, and ROI
InsightsSep 6, 2026

By Torsten Willms

Video Ads for Ecommerce: Formats, Funnel Strategy, and ROI

Master video ads for ecommerce with platform options, creative best practices, and data-backed strategies to drive conversions and brand growth across

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Combine Amazon Attribution With Inventory Signals to Prevent Stockouts
InsightsSep 6, 2026

By Torsten Willms

Combine Amazon Attribution With Inventory Signals to Prevent Stockouts

Learn how the Amazon advertising platform links attribution with inventory, pricing and promo signals to keep ad spend profitable without stockouts.

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Amazon Machine Learning for Brands: A Practical Playbook
InsightsSep 5, 2026

By Torsten Willms

Amazon Machine Learning for Brands: A Practical Playbook

Learn how amazon machine learning powers search, ads, and recommendations, and turn those systems into a practical playbook for PPC, AMC, and brand growth.

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Amazon Peak Season Playbook for Smarter Brand Growth
InsightsSep 4, 2026

By Torsten Willms

Amazon Peak Season Playbook for Smarter Brand Growth

A practical Amazon peak season playbook for brands covering inventory, PPC scaling, DSP coordination, profitability, and post-peak analysis in 2026.

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What Is Performance Benchmarking and Why It Matters
InsightsSep 3, 2026

By Torsten Willms

What Is Performance Benchmarking and Why It Matters

What Is Performance Benchmarking. Learn what performance benchmarking is, the types and metrics that matter, and how Amazon brands turn it into profitable

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Market Share Ranking on Amazon: How to Measure and Win
InsightsSep 2, 2026

By Torsten Willms

Market Share Ranking on Amazon: How to Measure and Win

Learn how market share ranking works on Amazon, which datasets reveal it, and the PPC tactics that move your rank while protecting profitability.

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