Insights, strategies, and updates from our Amazon advertising experts

By Torsten Willms
Learn how to assess the best Amazon PPC agency by measuring contribution margin impact, improving efficiency and profitability for Amazon sellers.

By Torsten Willms
Learn how the Amazon advertising platform links attribution with inventory, pricing and promo signals to keep ad spend profitable without stockouts.

By Torsten Willms
What Is Performance Benchmarking. Learn what performance benchmarking is, the types and metrics that matter, and how Amazon brands turn it into profitable

By Torsten Willms
Learn how market share ranking works on Amazon, which datasets reveal it, and the PPC tactics that move your rank while protecting profitability.

By Torsten Willms
An AI ad agency uses data and automation to scale Amazon brands profitably. Learn how it differs from traditional agencies and how to choose the right one.

By Torsten Willms
Learn how a keyword performance report turns Amazon PPC data into profit, organic rank, and scale. Includes metrics, templates, and automation tips.

By Torsten Willms
Use this readiness scorecard to refine Amazon PPC management with guardrails, budget pacing and inventory constraints before scaling spend. Read here!

By Torsten Willms
Learn what a buy it now store on Amazon actually means, how the Buy Box works, and how to win conversions and protect margin.

By Torsten Willms
Master client retention metrics with formulas, benchmarks, and Amazon-specific strategies to scale profitability, organic growth, and long-term brand equity.
Showing 9 of 466 posts