Insights, strategies, and updates from our Amazon advertising experts

By Torsten Willms
Learn how to spot and fix ad cannibalisation with contribution margin insights and smarter Amazon PPC management to lift profitability across campaigns.

By Torsten Willms
Amazon xmas shopping - Plan your 2026 Amazon Christmas shopping strategy for high ROI. Get timeline-driven checklists, inventory tips, PPC/DSP tactics, promos

By Torsten Willms
Unlock profitable growth with Amazon predictive analytics. Leverage Amazon's data to optimize PPC, DSP, & inventory for sustainable scale in 2026.

By Torsten Willms
Discover hidden ad waste and optimise performance with Amazon PPC management insights to lift ROAS using data-led analysis and better bidding choices.

By Torsten Willms
Uncover the secrets of Amazon returns. Learn what does amazon do with returned items, from restock to liquidation, and how brands can protect profits in 2026.

By Torsten Willms
Get all current YouTube ad specs in one place. This 2026 guide covers resolutions, durations, and file sizes for skippable, bumper, and non-skippable ads.

By Torsten Willms
Master the return on inventory formula (GMROI) to boost Amazon profitability. Learn to calculate, interpret, and improve this key metric beyond ACOS.

By Torsten Willms
Learn what is SMS marketing and how eCommerce brands boost sales, solve attribution, & scale beyond ACOS. This 2026 guide reveals how to drive real profit!

By Torsten Willms
Protect your brand on Amazon with a solid Minimum Advertised Price (MAP) policy. Learn enforcement, PPC strategy, and legal best practices for 2026.
Showing 9 of 415 posts