Insights, strategies, and updates from our Amazon advertising experts

By Torsten Willms
Use this audit template to prove an Amazon marketing agency impact on incremental profit using holdouts, counterfactuals and fee benchmarks.

By Torsten Willms
Learn how Amazon PPC affects working capital through inventory timing, payment terms and stockouts, and use data to protect cash flow growth.

By Torsten Willms
Amazon DSP Application. Apply for Amazon DSP with confidence. Learn requirements, account types, timelines, and pitfalls to avoid when launching your Amazon DSP

By Torsten Willms
Master PPC campaign optimization for Amazon brands with this data-driven guide. Boost ROI, cut costs, and scale your ads using proven tactics and real

By Torsten Willms
Explore 7 million dollar sellers and communities shaping Amazon growth, with practical lessons on PPC, profitability, product-market fit, and scale.

By Torsten Willms
Master Amazon video ad specs for 2026 across Sponsored Products, Sponsored Brands, DSP, and Streaming TV with dimensions, codecs, and preflight checks.

By Torsten Willms
Master Amazon product targeting to drive organic growth and profitability. Learn ASIN vs category strategies, setup, bidding, and optimization for 2026.

By Torsten Willms
Learn how to prove Amazon DSP lift using holdouts, overlap checks, new-to-brand metrics and frequency controls with DSP managed services for brands.

By Torsten Willms
A practical A/B testing guide for Amazon: experiment design, sample size, significance, CTR and CVR metrics, AMC and Search Query Performance data, and how
Showing 9 of 508 posts