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Blog

Insights, strategies, and updates from our Amazon advertising experts

Evaluating Amazon PPC Agencies by Contribution Margin Impact
InsightsSep 13, 2026

By Torsten Willms

Evaluating Amazon PPC Agencies by Contribution Margin Impact

Learn how to assess the best Amazon PPC agency by measuring contribution margin impact, improving efficiency and profitability for Amazon sellers.

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Combine Amazon Attribution With Inventory Signals to Prevent Stockouts
InsightsSep 6, 2026

By Torsten Willms

Combine Amazon Attribution With Inventory Signals to Prevent Stockouts

Learn how the Amazon advertising platform links attribution with inventory, pricing and promo signals to keep ad spend profitable without stockouts.

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Amazon Machine Learning for Brands: A Practical Playbook
InsightsSep 5, 2026

By Torsten Willms

Amazon Machine Learning for Brands: A Practical Playbook

Learn how amazon machine learning powers search, ads, and recommendations, and turn those systems into a practical playbook for PPC, AMC, and brand growth.

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Amazon Peak Season Playbook for Smarter Brand Growth
InsightsSep 4, 2026

By Torsten Willms

Amazon Peak Season Playbook for Smarter Brand Growth

A practical Amazon peak season playbook for brands covering inventory, PPC scaling, DSP coordination, profitability, and post-peak analysis in 2026.

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What Is Performance Benchmarking and Why It Matters
InsightsSep 3, 2026

By Torsten Willms

What Is Performance Benchmarking and Why It Matters

What Is Performance Benchmarking. Learn what performance benchmarking is, the types and metrics that matter, and how Amazon brands turn it into profitable

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Market Share Ranking on Amazon: How to Measure and Win
InsightsSep 2, 2026

By Torsten Willms

Market Share Ranking on Amazon: How to Measure and Win

Learn how market share ranking works on Amazon, which datasets reveal it, and the PPC tactics that move your rank while protecting profitability.

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AI Ad Agency: How Amazon Brands Scale Smarter
InsightsSep 1, 2026

By Torsten Willms

AI Ad Agency: How Amazon Brands Scale Smarter

An AI ad agency uses data and automation to scale Amazon brands profitably. Learn how it differs from traditional agencies and how to choose the right one.

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Keyword Performance Report Guide for Amazon PPC
InsightsAug 30, 2026

By Torsten Willms

Keyword Performance Report Guide for Amazon PPC

Learn how a keyword performance report turns Amazon PPC data into profit, organic rank, and scale. Includes metrics, templates, and automation tips.

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Amazon PPC Scaling Readiness Scorecard: Budget, Inventory, and Guardrails
InsightsAug 30, 2026

By Torsten Willms

Amazon PPC Scaling Readiness Scorecard: Budget, Inventory, and Guardrails

Use this readiness scorecard to refine Amazon PPC management with guardrails, budget pacing and inventory constraints before scaling spend. Read here!

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