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Blog

Insights, strategies, and updates from our Amazon advertising experts

Amazon Agency ROI Audit Template: Tie Actions to Incremental Profit
InsightsOct 18, 2026

By Torsten Willms

Amazon Agency ROI Audit Template: Tie Actions to Incremental Profit

Use this audit template to prove an Amazon marketing agency impact on incremental profit using holdouts, counterfactuals and fee benchmarks.

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From ROAS to Cash Flow: Amazon PPC’s Impact on Working Capital
InsightsOct 11, 2026

By Torsten Willms

From ROAS to Cash Flow: Amazon PPC’s Impact on Working Capital

Learn how Amazon PPC affects working capital through inventory timing, payment terms and stockouts, and use data to protect cash flow growth.

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Amazon DSP Application: Steps, Requirements, and Pitfalls
InsightsOct 9, 2026

By Torsten Willms

Amazon DSP Application: Steps, Requirements, and Pitfalls

Amazon DSP Application. Apply for Amazon DSP with confidence. Learn requirements, account types, timelines, and pitfalls to avoid when launching your Amazon DSP

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PPC Campaign Optimization: A Data-Driven Amazon Guide
InsightsOct 8, 2026

By Torsten Willms

PPC Campaign Optimization: A Data-Driven Amazon Guide

Master PPC campaign optimization for Amazon brands with this data-driven guide. Boost ROI, cut costs, and scale your ads using proven tactics and real

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7 Million Dollar Sellers and Their Growth Lessons
InsightsOct 7, 2026

By Torsten Willms

7 Million Dollar Sellers and Their Growth Lessons

Explore 7 million dollar sellers and communities shaping Amazon growth, with practical lessons on PPC, profitability, product-market fit, and scale.

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Amazon Video Ad Specs: The Complete 2026 Reference
InsightsOct 6, 2026

By Torsten Willms

Amazon Video Ad Specs: The Complete 2026 Reference

Master Amazon video ad specs for 2026 across Sponsored Products, Sponsored Brands, DSP, and Streaming TV with dimensions, codecs, and preflight checks.

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Amazon Product Targeting: A Strategic Playbook for Scale
InsightsOct 5, 2026

By Torsten Willms

Amazon Product Targeting: A Strategic Playbook for Scale

Master Amazon product targeting to drive organic growth and profitability. Learn ASIN vs category strategies, setup, bidding, and optimization for 2026.

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Incremental Reach Measurement in Amazon DSP: Proving Lift With Controls
InsightsOct 4, 2026

By Torsten Willms

Incremental Reach Measurement in Amazon DSP: Proving Lift With Controls

Learn how to prove Amazon DSP lift using holdouts, overlap checks, new-to-brand metrics and frequency controls with DSP managed services for brands.

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Amazon A/B Testing Guide for Listings, Ads, and DSP
InsightsOct 4, 2026

By Torsten Willms

Amazon A/B Testing Guide for Listings, Ads, and DSP

A practical A/B testing guide for Amazon: experiment design, sample size, significance, CTR and CVR metrics, AMC and Search Query Performance data, and how

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