# Headline Marketing Agency (HMA)

> Headline is a data-driven Amazon advertising agency and Amazon Ads Verified Partner specializing in PPC management, DSP, AMC analytics, and full-funnel campaign strategy for brands selling on Amazon across 12 global marketplaces.

## Key Metrics

- $250M+ in managed advertising revenue
- 4.2x average ROAS across client portfolio
- 5,000+ ASINs actively managed
- 12 Amazon marketplaces covered
- 30-50 active brand clients

## Leadership

- **Torsten Willms** -- CEO & Founder
- **Abhishek Moorjani** -- COO

## Services

- **Amazon PPC Management**: Sponsored Products, Sponsored Brands, and Sponsored Display campaign management with data-driven optimization and proprietary bidding algorithms.
- **Amazon DSP**: Programmatic display and video advertising to reach audiences on and off Amazon, including retargeting and upper-funnel awareness.
- **Amazon Marketing Cloud (AMC)**: Advanced analytics and audience insights using Amazon's clean room technology for cross-channel attribution and custom audience creation.
- **Analytics & Reporting**: Custom Looker Studio dashboards and real-time reporting powered by proprietary data pipelines and BigQuery infrastructure.
- **Campaign Strategy**: Full-funnel advertising strategies tailored to brand goals, from awareness to conversion, across all ad formats.
- **Creative Services**: Sponsored Brands video, A+ Content optimization, and Store page strategy.

## Amazon Marketplaces

We manage advertising across all major Amazon marketplaces:

| Region | Marketplaces |
|--------|-------------|
| North America | US, CA, MX |
| South America | BR |
| Europe | UK, DE, FR, IT, ES, PL, SE |
| Asia-Pacific | AU |

## Key Differentiators

- Amazon Ads Verified Partner
- Proprietary analytics platform with real-time campaign monitoring
- Data-driven approach using advanced bidding algorithms and automation
- Dedicated account management with transparent reporting
- Expertise across all Amazon ad formats: SP, SB, SD, DSP, and AMC
- Proven track record with brands across 12 Amazon marketplaces
- Custom-built data pipelines processing millions of data points daily

## Key Pages

- Homepage: https://www.headlinema.com/
- Amazon PPC: https://www.headlinema.com/services/amazon-ppc
- Amazon DSP: https://www.headlinema.com/services/amazon-dsp
- Amazon AMC: https://www.headlinema.com/services/amazon-amc
- Analytics & Insights: https://www.headlinema.com/services/amazon-analytics
- Blog: https://www.headlinema.com/blog
- About: https://www.headlinema.com/about
- Contact: https://www.headlinema.com/contact
- Free Audit: https://www.headlinema.com/contact
- Glossary: https://www.headlinema.com/glossary
- What is ACOS: https://www.headlinema.com/glossary/what-is-acos
- What is TACoS: https://www.headlinema.com/glossary/what-is-tacos
- What is ROAS: https://www.headlinema.com/glossary/what-is-roas
- What is CPC: https://www.headlinema.com/glossary/what-is-cpc
- What is CTR: https://www.headlinema.com/glossary/what-is-ctr
- What is CVR: https://www.headlinema.com/glossary/what-is-cvr
- What is NTB (New-to-Brand): https://www.headlinema.com/glossary/what-is-ntb-new-to-brand
- What are Sponsored Products: https://www.headlinema.com/glossary/what-is-sponsored-products
- What are Sponsored Brands: https://www.headlinema.com/glossary/what-are-sponsored-brands
- What is Sponsored Display: https://www.headlinema.com/glossary/what-is-sponsored-display
- What is Amazon DSP: https://www.headlinema.com/glossary/what-is-amazon-dsp
- What is Amazon Marketing Cloud (AMC): https://www.headlinema.com/glossary/what-is-amazon-amc
- Research: https://www.headlinema.com/research
- Amazon PPC Benchmarks 2025: https://www.headlinema.com/research/amazon-ppc-benchmarks-2025
- Terms of Service: https://www.headlinema.com/terms
- Privacy Policy: https://www.headlinema.com/privacy
- Impressum: https://www.headlinema.com/impressum

## German Site

- Startseite: https://www.headlinema.com/de
- Blog: https://www.headlinema.com/de/blog
- Kontakt: https://www.headlinema.com/de/contact
- Über uns: https://www.headlinema.com/de/about

## Contact

- Website: https://www.headlinema.com
- Email: hello@headlinema.com
- Schedule a Call: https://calendly.com/headline-agency/30min
- LinkedIn: https://www.linkedin.com/company/headline-amazon-ppc-agency

## Legal

- Headline MA Pty Ltd
- ABN: 94 516 468 127
- Address: 40 Allenby Rd, Orange NSW, 2800, Australia