Privacy Policy

Headline MA Pty Ltd
ABN: 94 516 468 127
Email: hello@headlinema.com
Address: 40 Allenby Rd, Orange NSW, 2800, Australia

1. Introduction

Headline MA Pty Ltd ("Headline", "we", "us", "our") is committed to protecting your privacy in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal and business information when you interact with our website, tools, or services.

2. Information We Collect

We may collect the following types of information:

• Contact Details: Name, email, phone number, company name, job title
• Account Credentials: Access to Amazon platforms where authorized
• Business Data: ASIN-level performance, campaign metrics, marketplace activity
• Usage Data: Website visits, clicks, IP address, browser type, device information
• Communications: Emails, chat messages, meeting notes, audit feedback

3. How We Collect Information

We collect personal information directly from you or your authorized representatives when you:

• Request a service, audit, or consultation
• Provide access credentials to Amazon platforms
• Use our analytics tools or dashboards
• Communicate via email, Slack, or web forms

We may also collect data via trusted third-party platforms you authorize, such as:

• Amazon Seller Central
• Amazon Advertising Console
• Scale Insights

4. How We Use Your Information

We use the information we collect to:

• Deliver Amazon advertising and analytics services
• Customize your experience and strategy
• Monitor performance, campaign health, and profitability
• Develop and improve our proprietary tools
• Fulfill regulatory obligations and ensure data security

5. Disclosure of Information

We may disclose your information to:

• Internal team members and contractors bound by confidentiality agreements
• Technology partners supporting analytics, hosting, or automation
• Legal and regulatory bodies if required by law

We do not sell or rent your personal information.

6. Overseas Transfers

Some of our technology partners operate outside Australia. When transferring data internationally, we ensure compliance with Australian privacy standards and implement contractual safeguards where necessary.

7. Data Security

We apply best-practice security protocols, including:

• Secure cloud infrastructure
• Encrypted data transmission
• Role-based access control
• Routine backups and access logging

8. Data Retention

We retain data only as long as necessary for:

• Service delivery and reporting
• Compliance with financial and legal requirements
• Historical performance tracking

9. Your Rights

You have the right to:

• Access personal information we hold about you
• Request corrections to inaccurate or incomplete data
• Withdraw consent where applicable
• Complain to the Office of the Australian Information Commissioner (OAIC) if your privacy rights are infringed

Contact us at hello@headlinema.com to make a request or complaint.

10. Cookies & Tracking

Our website uses cookies and analytics tools to improve performance and usability. You may disable cookies in your browser, but some features may not function optimally.

11. Policy Updates

This policy may be updated periodically. We will post updates on this page with a revised "Effective Date."

Contact Us

If you have questions about how we handle your data, contact us:

Headline MA Pty Ltd
40 Allenby Rd, Orange NSW, 2800, Australia
Email: hello@headlinema.com
ABN: 94 516 468 127